AI that bridges Bharat's Businesses.
The sovereign AI platform that onboards MSEs to ONDC — through voice, in any Indian language. From registration to matching, everything in one place.
Who It's For
Built for every stakeholder on ONDC
Whether you're a small business owner, a network partner, or a government officer — MSMEMate makes your workflow faster.
MSE Owners
Shopkeepers, artisans, manufacturers
Register using your voice in any of 11 Indian languages. We classify your products and find the best selling partner for your location and category — no forms, no jargon.
Register nowSeller Network Participants
ONDC network partners
Receive pre-verified, accurately categorized sellers matched to your domain and geography. Fewer mismatches, fewer re-assignments, faster onboarding.
View matchesNSIC Officers
Reviewers & administrators
AI handles routine verifications so you can focus on edge cases. Every recommendation comes with a clear confidence indicator, full audit trail, and override controls.
Review queueHow It Works
From registration to selling — in minutes
Register
Enter your Udyam number and describe what you sell — by voice or text, in your language.
Categorize
Our AI maps your products to the right ONDC category — sarees, spices, electronics, anything.
Match
Get matched with the best selling partner based on your products, location, and business size.
Sell
Accept your match and you're on ONDC. Start reaching new customers across India.
The Impact
<8 min
Average registration time
“The current TEAM portal process takes 30+ minutes of manual form filling. With AI-powered voice registration, MSEs complete onboarding in under 8 minutes — in their own language.”
Try it yourselfWhat changes for you
Complex forms in English only
Voice input in 11 Indian languages
Manual product categorization
AI classifies instantly from description
Random partner assignment
Smart match by area, category & capacity
7-14 day verification wait
Automated checks, same-day clearance
No transparency on decisions
Plain-language explanation for every match
Indian AI Infrastructure
Your data never leaves India.
Our AI is built here, hosted here.
11+
Indian Languages
Voice & text support
50+
SNPs Mapped
Across 5 ONDC domains
100%
Indian Hosted
No foreign cloud dependency
24/7
Audit Trail
Every decision logged
Getting Started
Resources to help you begin
How to Register Your Business on ONDC
Step-by-step walkthrough for first-time MSE owners — from Udyam number to your first match.
Read moreSNP GuideUnderstanding Match Recommendations
How our matching works, what the scores mean, and how to manage your assigned sellers.
Read moreNSIC GuideReview Queue & Audit Workflows
How to review flagged matches, override recommendations, and generate compliance reports.
Read moreReady to take your business
onto ONDC?
Join MSEs across India who are discovering new customers through smarter, AI-powered partner matching.
Help Center
Browse our guides for MSE registration, matching workflows, and troubleshooting.
Get helpFor Developers
Explore our API documentation, data schemas, and ONDC integration guides.
See API docsAbout the Team
MSMEMate is built by Team XphoraAI for the IndiaAI Innovation Challenge 2026.
Learn more